At my startup, Node, I’ve had the pleasure of working with over a hundred brands this past year that are using our platform to find and collaborate with creators.
I’ve learned how brands evaluate and compensate influencer deals — from the types of questions they ask to the metrics they want to see.
In recent months, we’ve started to see an influx of creators pitching us their media kits in our inbox. I like to read through them, but I usually don’t remember any of them a week after receiving them.
We also don’t hire creators directly ourselves, since our…
I’ve had to deal with anxiety throughout my life and used various methods to cope with it. I’ve seen therapists, tried yoga, and experimented with psychedelics. I recently tried a meditation app but realized that guided-mediation isn’t for me.
Unfortunately, there aren’t universal methods for handling anxiety and becoming a happier person. If you’re bogged down, you know it requires hard work to face down your most painful thoughts and find self-compassion.
Some people worry that technology is harmful to our mental health and social media companies are regularly accused of preying on the human psyche. …
11 days ago I was placed on a mandatory 2-week quarantine, and not because I came back from a holiday trip, but because two members of my household had tested positive for COVID-19 and were showing mild to severe symptoms. As well, my mom, brother, and his pregnant wife also tested positive.
A couple of days later I got tested, and by some miracle, my results came back negative. I’ve spent much of the recent week nursing my family members and luckily everyone is starting to show signs of improvements.
It’s very well possible that I still caught the virus…
Let's face it… most cold emails suck.
Cold outreach, whether through email or the phone, is one of the most difficult methods of communication. You have no relationship with your recipient and can’t receive cues to modify your approach.
Yet, it’s one of the cheapest ways to acquire your first customers as a startup.
If you’re in sales, a good chunk of your daily communications is through email. But most of your prospects will never respond because your emails are annoying, impersonal, or simply not in sight!
I decided to dig into some of my cold emails to create a…
There’s no shortage of businesses that have built their brands through social media and the virality of micro-influencer marketing. Micro-influencers on Instagram and TikTok have proven to be extremely effective in building trust and awareness within niche communities.
Influencer marketing campaigns have typically been built around brands paying creators to post content, appear in events and provide endorsements. However, the rapid rate of expansion in the influencer marketing industry has created new challenges for brands.