Here’s How We’re Driving Ad Conversions with User-Generated Content (examples included)

A case study on how we launched and tested Facebook ads for our marketplace startup using UGC.

Why I’m Runnings Ads

We didn’t want to organize a shoot or hire an agency

Total Ad Budget

Social Proof from Customers

Left: Clip from a Clubhouse room that we hosted. Right: Customer testimonial video recorded on a laptop.

Influencer Seeding for Ad Content

Examples of some of the influencer content we curated with our seeding campaign

Outcomes

Conversions from our influencer ads via Google Analytics
Conversions from our influencer ads via Google Analytics
Ad conversions from Facebook campaigns that used influencer generated content.
Ad conversions from Facebook campaigns that used influencer generated content.

Take-Aways

🙏🏽 Shout Outs

Co-Founder at Node-App.com | Marketing Nerd | Analyzer of Data | Hip-Hop Head |